Jan Sonneveld

Jan Sonneveld is a strategic adviser, executive speech coach and award-winning speechwriter, specialising in strengthening leadership through effective and authentic communication.

For the past 15 years, Jan Sonneveld (BySpeech) has helped leaders find the right words and deliver them with impact, from ministers and CEOs to managers and aldermen. He works as a strategic adviser, executive speech coach, trainer and speechwriter. Jan is a two-time winner of the international Cicero Speechwriting Award and author of the book Sprekend Leiderschap (Speaking Leadership), in which he introduces five principles for authentic and decisive communication. Drawing on years of experience, he helps public leaders, executives and organisations build genuine connections and lasting relationships through fresh ideas and meaningful words.

In his training programmes for the Public Affairs Academie, Jan helps professionals communicate more effectively, persuasively and authentically in political and public sector contexts.